LET’S RACE

The founding father of the hugely successful GT Academy “gamer to racer” programme Darren Cox has launched the first professional virtual race team in motorsport, ‘eSPORT+CARS’.

The growth of eSports has been dramatic in recent years with major tournaments attracting tens of thousands of fans in stadiums, millions of viewers watching online and providing the participants with millions of dollars in prize money.

THE VIRTUAL WORLD

With eSports the big news story in the digital world in 2016, eSPORTS+CARS will run a motor racing team that exists purely in the virtual world – but to the same standard of any professional ‘real world’ team.

A NEW AUDIENCE

eSPORTS+CARS aims to reach millennials who are engaging with sports through gaming and help build a new motorsport audience to draw them into the sport to help stem a decline in audience figures.

BRIDGING THE GAP

The eSPORTS+CARS team will also play a role in building a bridge between the virtual and real motorsport worlds.

GLOBAL eSPORTS REVENUE GROWTH

Media rights, merchandise and tickets, online advertising, brand partnerships, additional game publisher investment projected through 2019

  • 2014: $194 million
  • 2015: $325 million
  • 2016: $463 million
  • 2019: $1072 million

Source: Newzoo

eSPORTS+CARS – VIRTUAL RACING TEAM

ESPORTS GLOBAL AUDIENCE

ESPORTS GLOBAL REVENUE

OUR GOAL

“The eSPORT+CARS Virtual Racing team is a first step in professionalizing motorsport in the virtual world,” Cox said.

“We want to use the team to shine a light on the huge opportunity that is virtual motorsport and we will do it by mirroring the approach of the best teams and brands in the real motorsport world.

“Eventually we want to have the very best virtual drivers from around the globe, playing together across every platform, in every type of motor racing game; attending eSports events, working and competing as a team, engaging with fans as a team.

“Why? Because I see it as a very exciting first step in bringing new fans to the grandstands – whether they be at eSport events or Silverstone on a wet and windy Sunday.”

DARREN COX

BUILDING THE SPORT

WHAT COMPETITIONS WILL YOU COMPETE IN?
The eSPORT+CARS team drivers have already been contesting major tournaments across multiple platforms in console and PC gaming including competitions featuring Forza Motorsport 6, GT Sport, rFactor and Project Cars.

We’ll have the latest news, updates and information right here on this site as the competition intensifies – just like a traditional racing team.

HOW CAN THIS HELP TRADITIONAL MOTORSPORT GROW?
We know that motorsport audiences are dwindling; we know we need something to bring the younger audience back to the sport and I firmly believe gaming can help do this.

The boom in the eSport market is recent, the trajectory upwards is huge, I want to use the eSPORT+CARS Virtual Racing Team to highlight exactly how much untapped potential there is in this for motorsport and help promote existing series in a way that the Red Bull athletes did at the dawn of extreme sports.

HOW WILL eSPORT RACING CREATE NEW FANS?
If you look at the broader eSport market – including first-person shooting games, fantasy strategy games, even football – you can see how effectively they have both embraced and been driven by this vast new fan base. Professional teams compete in global championships, driving millions of dollars worth of revenue, but more importantly in some instances, driving millions of new fans to real sport

Research in the US shows us that the millennial generation first become engaged in football through gaming. The growth of MLS has been driven not initially by fans by going to matches and inheriting a passion for the sport, they are instead playing online and then becoming engaged with what happens in the ‘real’ professional leagues.

IN THE NEWS

In South Korea, stadiums once used to host football matches at the 2002 FIFA World Cup are now frequently packed to capacity with eSports fans, looking on as a new generation of heroes wields keyboard and mouse.
CNN

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Videogaming’s rapid shift from a living-room hobby to a spectator sport is luring mainstream advertisers and intensifying competition between big game publishers and nimble upstarts.

WALL STREET JOURNAL

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The UK is set to get its first 24-hour eSports TV channel as the world of competitive computer game playing takes its next step towards mainstream popularity. The new channel will get a major boost at launch with Sky and ITV expected to take minority stakes in the business.

THE GUARDIAN

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Gaming is what every traditional sports league is desperate to become: young, global, digital and increasingly diverse. So can it ever be a sport? Does it matter? eSports are here. They’re real. They’re growing. And we have the numbers to prove it.

ESPN.COM

CONTACT US

15 + 4 =

VIRTUAL RACING HAS COME A LONG WAY

DON'T BE SHY

Want to know more about eSPORTS+CARS – contact us today at esports@ideasandcars.com or on +44 20 3868 1921

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