New research shows the growth of eSports

New research shows the growth of eSports

As the traditional motorsport season comes to an end, leading research firm Nielsen has revealed new insights into the virtual version of the sport. It claims that eSports sponsorship has a bigger impact on brand awareness and purchase intention than brands that are...
eSPORTS+CARS on the pace in Forza season 2

eSPORTS+CARS on the pace in Forza season 2

The eSPORTS+CARS virtual race team has kicked off its assault on the Forza Racing Championship Season 2 Presented by Michelin with strong results in the opening weeks of competotion. Launched earlier this year, the eSPORTS+CARS squad impressed in the first Forza...
eSPORTS+CARS dominate Red Bull 5G

eSPORTS+CARS dominate Red Bull 5G

eSPORTS+CARS John “Ralphy” Ralph has dominated the Project CARS competition in Red Bull 5G – a multi-game gaming competition which staged its final in Birmingham last week. The energy drink market leader is another major brand which is now...