ESPORTS+CARS signs four new virtual drivers

ESPORTS+CARS signs four new virtual drivers

ESPORTS+CARS has revealed the addition of four more virtual drivers to its successful team at the inaugural F1 esports event. Adding to its already impressive stable of drivers, the world’s first professional esport motor racing team, ESPORTS+CARS, welcomed Mads...
More massive growth looming for eSports in 2017

More massive growth looming for eSports in 2017

LONDON, UK (Wednesday, January 25, 2016): Throughout 2016 IDEAS+CARS and our partner team eSPORTS+CARS have been tracking the growth of eSports and providing insight to our partners. 2017 was always going to see huge growth, but even the impact and volume of news that...
Grand Tour hosts play Forza Horizon 3

Grand Tour hosts play Forza Horizon 3

Check out the hosts of “The Grand Tour” Jeremy Clarkson, James May and Richard Hammond showing off their gaming skills on Xbox on “Game with Game” on Twitch. Watch live video from on...
Porsche, Disney and Basketball lead end of year rush to eSports

Porsche, Disney and Basketball lead end of year rush to eSports

LONDON, UK (Saturday, December 24, 2016): 2016 was the year eSports came to the attention of even the most traditional marketeers. Competitive gaming has been in existence more than 20 years but it has come of age in the past 12 months with big brands and big...
eSPORTS+CARS dominate final Forza championship of 2016

eSPORTS+CARS dominate final Forza championship of 2016

LONDON, UK (Tuesday, December 13, 2016): In it’s inaugural year of existence eSPORTS+CARS signed off with a domination of the Forza Championship season 2. With coverage live streamed on gaming social media platforms Twitch and Microsoft’s Beam, the broadcast hosted...
New research shows the growth of eSports

New research shows the growth of eSports

As the traditional motorsport season comes to an end, leading research firm Nielsen has revealed new insights into the virtual version of the sport. It claims that eSports sponsorship has a bigger impact on brand awareness and purchase intention than brands that are...