NEWS & Social feed
BUILDING THE SPORT
WHAT COMPETITIONS DO YOU COMPETE IN?
The ESPORTS+CARS team drivers have been competing in major tournaments across multiple platforms in console and PC gaming including competitions on F1, Forza Motorsport, GT Sport, rFactor, Project Cars and WRC.
We’ll have the latest news, updates and information right here on this site as the competition intensifies – just like a traditional racing team.
HOW CAN THIS HELP TRADITIONAL MOTORSPORT GROW?
We know that motorsport audiences are dwindling; we know we need something to bring the younger audience back to the sport and I firmly believe gaming can help do this.
The boom in the esport market is recent, the trajectory upwards is huge, I want to use the ESPORTS+CARS Virtual Racing Team to highlight exactly how much untapped potential there is in this for motorsport and help promote existing series in a way that the Red Bull athletes did at the dawn of extreme sports.
HOW WILL eSPORT RACING CREATE NEW FANS?
If you look at the broader esports market you can see how effectively they have both embraced and been driven by this vast new fan base. Professional teams compete in global championships, driving millions of dollars worth of revenue, but more importantly in some instances, driving millions of new fans to real sport
Research in the US shows us that the millennial generation first become engaged in football through gaming. The growth of MLS has been driven not initially by fans by going to matches and inheriting a passion for the sport, they are instead playing online and then becoming engaged with what happens in the ‘real’ professional leagues.